The diagnostic medical imaging services in Australia is worth $4.7 billion, with only a few large conglomerates owning the space. Vision Radiology needed to highlight its difference even though it wasn’t as large as its competitors. Challenge was, they didn’t have their difference defined.
Vision Radiology
Since working Vision Radiology in 2021, they have grown from 5 to 11 clinics with no intention of slowing down their growth. Today, we're still partnering with Vision to support continued growth and a strong brand position.
Client
Vision Radiology
Team
Gosha Dolgun
Elizaveta Bolotnova
SLON Media (Partner)
Deliverables
Scaling a medical imaging company in Victoria
Year
2022
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Overview
The diagnostic medical imaging services in Australia is worth $4.7 billion, with only a few large conglomerates owning the space. Vision Radiology needed to highlight its difference even though it wasn’t as large as its competitors. Challenge was, they didn’t have their difference defined.
The diagnostic medical imaging services in Australia is worth $4.7 billion, with only a few large conglomerates owning the space. Vision Radiology needed to highlight its difference even though it wasn’t as large as its competitors. Challenge was, they didn’t have their difference defined.
We identified that top competitors didn’t own their equipment or invest in processes that enhance the customer experience. Rather, profitability is at their core. Consumers now demand businesses to show what practices they are implementing that show patient care. It’s not enough to just claim it.
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Process
Since working Vision Radiology in 2021, they have grown from 5 to 11 clinics with no intention of slowing down their growth. Today, we're still partnering with Vision to support continued growth and a strong brand position.
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Write Up
The diagnostic medical imaging services in Australia is worth $4.7 billion, with only a few large conglomerates owning the space. Vision Radiology needed to highlight its difference even though it wasn’t as large as its competitors. Challenge was, they didn’t have their difference defined.
Kamilla Ibraim
Community Manager at Lilith Games
Vision Radiology

The diagnostic medical imaging services in Australia is worth $4.7 billion, with only a few large conglomerates owning the space. Vision Radiology needed to highlight its difference even though it wasn’t as large as its competitors. Challenge was, they didn’t have their difference defined.

Key Culture and Customer Insights

We identified that top competitors didn’t own their equipment or invest in processes that enhance the customer experience. Rather, profitability is at their core. Consumers now demand businesses to show what practices they are implementing that show patient care. It’s not enough to just claim it.

Brand Value Proposition

We identified that top competitors didn’t own their equipment or invest in processes that enhance the customer experience. Rather, profitability is at their core. Consumers now demand businesses to show what practices they are implementing that show patient care. It’s not enough to just claim it.

Considered Design

The refined Vision Radiology brands continue to grow each day. Through attention to details and strategic support, Monale advises Vision Radiology on ways to improve their brand credibility to continue their trajectory. The refined brand identity connects to a younger and fresh perspective to shine a light on the way they practice. A vision that encourages accurate diagnostic imaging, for an outcome best for all.