Vision Radiology

Helping a scaling medical imaging company stand out from its competitors.

CLIENT

Vision Radiology

SERVICE

Monale Studio

PROJECT

Brand Awareness

YEar

2022

The diagnostic medical imaging services in Australia is worth $4.7 billion, with only a few large conglomerates owning the space. Vision Radiology needed to highlight its difference even though it wasn’t as large as its competitors. Challenge was, they didn’t have their difference defined.
We identified that top competitors didn’t own their equipment or invest in processes that enhance the customer experience. Rather, profitability is at their core. Consumers now demand businesses to show what practices they are implementing that show patient care. It’s not enough to just claim it.
Since working Vision Radiology in 2021, they have grown from 5 to 11 clinics with no intention of slowing down their growth. Today, we're still partnering with Vision to support continued growth and a strong brand position.
Vision Radiology
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What our clients say.

'Monale asked the right questions to help us navigate creating a clear brand. I was suprised by the impact that our new brand had on our business growth and would highly recommend the team at Monale to any scaling business.'

Oguzhan Sheriff
Director, RSG

'We have been on a rapid growth journey and for a large part of that had Monale by our side helping us develop our brand. We found Mariam and her team very perceptive and able to understand what we were trying to achieve as a business. The branding work they did for us hit all the right notes and really helped get our brand out there. It’s been a key part of our growth journey. On top of that I found the crew at Monale fun to work with, with lots of fresh energy and creativity that was a great addition to our business. I have no trouble recommending them to others.'

Sean Melbourne
Director, Source Legal

'Monale have been a key aspect in the growth and brand recognition of Vision Radiology in Victoria. Mariam and the team would take their time in listening to the task at hand and would address a solution in a timely manner. Monale is by far the most unqiue and results-driven agency we have worked with. Their strategies and ideas are different. The results from our brand awareness campaigns that Monale have been able to achieve are absolutely incredible. '

Omar Ameen
Partner, Vision Radiology

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