Culture-driven branding
that lasts.

As markets become further saturated due to rapid globalisation and technology, brand differentiation is crucial to survival. Through culture-aware branding, we let customers do the talking about your brand to drive brand loyalty, advocacy and customer retention.

When brands are culturally aware of the nuances, beliefs and values of their customers, they can begin implementing an experience that better accommodates the needs of customers and employees.

Considered Design is a Monale curated methodology that ensures brands can accelerate business growth by connecting with people through culture. Monale brings together brand insights, customer data and cultural perspectives through a diverse team of leading strategists, data analysts and art directors who ensure brands communicate in a way people feel connected, appreciated and understood.

How we do it.

THE MONALE METHOD

the monale method

Clarify

Growth Vision

Articulating brand objectives and targets to achieve in order to accelerate company growth.

Calculate

Culture Connection

We identify what will connect and retain target audiences with your brand through culture and data focused qualitative, quantitative analysis and creative strategy.

Create

Considered Design

Our team of analysts, strategists and designers consider language, beliefs and context to shape branding that connects and converts.

OUR STORY

Why we're Monale.

Monale (monn-nal) came to fruition with a unique story of cultural adversity. Our founder, Mariam Rehman, was studying Accounting and Finance in Wagga Wagga, NSW when the desire to push against the odds sparked curiosity. She always felt that her potential was being limited to her geographical location. Where thinking inside of the box was the only way to move up the social and corporate ladder. Creative thinking wasn’t encouraged, rather staying limited to outlines, rules and guidelines was celebrated.

In 2018, she visited Pakistan for a family holiday and attended a lunch at a restaurant called Monal in Lahore. It was there she decided to leave her degree and pursue a vision of creativity. One where business and creative skill is required to maximise and drive growth.

Mariam still resides in Wagga Wagga where she leads teams across Australia and is on a journey to inspire others to achieve growth through creative thinking, wherever they are. Our Vision is to grow Australian communities and businesses by encouraging diversity of thinking, perspectives and skill.

LEADING TEAM

Bringing authentic and
diverse perspectives.

Mariam Rehman

Managing Director x Founder

Mariam has always had a vision to help other leaders achieve theirs. One could say she's impatient for results. Mariam is a culture and brand strategist and entrepreneur who has been featured on SBS, Australian Financial Review, Foundation of Young Business Leaders and was a recent finalist for the Business NSW Outstanding Young Business Leader in 2022 for her entrepreneurship and community impact work.

Bianca de Silva

Head of Creative Strategy

Bianca is an award-winning creative and strategic thinker with over 15 years’ experience in advertising and creative comms across a diverse range of verticals and markets, including APAC and the Middle East. Bianca’s all about making an impact by blending business and marketing strategy with creativity, big ideas and the power of words.Bianca has been recognised by Cannes Lions, D&AD, One Show, The Effies, Dubai Lynx and Adfest.

What we believe in.

Towards Tomorrow.

We don’t get bogged down in the way things have always been done. We’re too focused on looking forward and making things happen. Our approach is level-headed business meets, "what if?"

Powerful Partnerships.

Real relationships come with true transparency. It’s not about being nice . It’s inviting everyone to contribute brain cells towards one shared journey, even if it isn't always pretty. At Monale, we like to think of it as strategy you can see.

Boldly Independent.

We bring unbiased strategic and creative solutions to grow our partners' brands. We’re not trying to be another Big Four. And we’re not one-size-fits-all mainstream either. We're about making the point quickly. Talking less. And listening more.