Rocky Singh is one of Australia’s best performing franchisee’s for Boost Juice Australia, owning stores and mobeels across regional Victoria and NSW. Rocky is also a part of Dreamland Property Group. A property development company servicing Albury, Wodonga, Wangaratta, Shepparton and surrounds. Rocky shares his story of entrepreneurship and what parts of his culture and perspectives influenced his story of success.
‘I was born in Punjab in India in a small hometown, Abohar and I am fluent in Punjabi and speak and write in Hindi as well. I’m very proud of who I am and put emphasis on teaching my children my culture, especially learning the language. They even visit India every year for 2 months...‘...In January 2007, when I was 18, I made the move to Australia with just the $1800 my father gave to me. I moved to do my advanced Diploma in business management. Since then I did everything myself and am self managed....’
‘...In January 2007, when I was 18, I made the move to Australia with just the $1800 my father gave to me. I moved to do my advanced Diploma in business management. Since then I did everything myself and am self managed....’In the first 6 months I got a full time job at Harvery Norman, worked my way up and also did security to save up. I met a customer there, who was just super excited. I wondered why he was so excited. He told me he opened Boost juice in Albury. At that time, I didn't know what it was. They had a footprint in metro cities but not in regional areas. I read up on Janine. I went to the Albury store to try the mango magic and it was nice!’
‘We slowly became good friends. I asked him if I wanted to buy this business. He said ‘too bad i'm going to buy more stores in the regional area. If you want to buy it, you have to go to Melbourne’. I said to him that if he changes his mind to sell the business, please call me. I got a call 6 months after from Daniel asking me if I wanted to buy the business in 2010. I was 22 years old at the time. I didn’t know anything about buying a business. We met up and he taught me what to do to set up a business, setting up an account, loans etc. It's like putting a 5 year old in a year 12 class. No clue. I had no contacts in the business world to reach out to. But Daniel was very helpful.’
'I took a month off from Harvery Norman, and with their support I was able to spend more time in Boost. If I didn’t have this help or these kinds of people I don’t think I would be where I am. I was going through the franchising process. I rock up in front of corporate people and they have a camera there recording the interview. My heart was beating so fast. Thought I’d have a heart attack. A few months later, I got approved. I went to the bank to get a loan and it was quite difficult and even though I had savings, it was really hard to get a loan. I declined when I went to Westpac and at NAB. At ANZ this man really helped me and told me what to do. Then I got my first loan approved and bought the first Albury store. In 2011, I went to a Boost conference. They put people on different tables. I sat with Janine, I got the best performing awards in the country. Janine knew me by name and she said “we talk about you in the office”.’
‘That’s when I started Boost Mobeel. Lots of schools would ask about setting up Boost in a marquee. I presented it to the Boost Corporate team and they were supportive. That business went very well. It was complimenting my business back in Albury. From there, I opened my third business in Wagga in 2014. From there onwards I opened another Boost mobeel. That was my 4th business. After that, I ended up buying the Wodonga boost in 2016. It was pretty much one every year. In 2017 I opened another Boost mobeel. In 2019 I bought Boost in Bathurst. 6 months later I bought Boost Juice Orange (8th business) then I built another Boost mobeel (9th Business). I just recently bought another store, with another partner in Brimbank near the airport in Melbourne. There’s also another one in the pipeline to open in the next 2 - 3 months.’
‘I am fluent in Punjabi and speak and write in Hindi as well. I’m very proud of who I am and put emphasis on teaching my children my culture, especially learning the language. They even visit India every year for 2 months…’‘…I come from a country with a lot of competition. I've learnt this from day one, that if I want to succeed I have to work hard. I never used Centrelink and never relied on anyone for my success. Family values and respect for everyone is what I was taught and to always help where I can. I try to help migrants through sponsorships and provide mentorship to kids where I can.’
Learn more about Rocky here.