ToBeMe

Attracting new customers through referrals for an early learning centre.

CLIENT

ToBeMe

SERVICE

Monale Growth Plan

PROJECT

Campaign Plan

YEar

2021

Although ToBeMe's customer experience was exceptional, it wasn't enough to attract new customers. Instead of losing them to savvy digital marketing by competitors, ToBeMe needed its own. The challenge was that there was no marketing data for us to draw from. No defined target customers. Just hundreds of happy mums who continuously referred the ToBeMe brand to other Mums. And that's how the idea of 'Share the Love' came to life.
Our solutions aimed to do two things: 1. Through a Growth Plan for ToBeMe, we bypassed typical lead generation tactics and poor brand awareness by focussing on relationships and referrals. 2. After identifying ToBeMe's target personas, we created an integrated campaign to encourage word of mouth referrals through mum-get-mum referrals.
Without dedicated KPI's, campaign success is usually dependant on likes and followers, which wasn't as important to ToBeMe as attracting new customers. We equipped the internal team with a campaign plan and identity that articulated key launch channels. And our digital strategists also created audience types to test and implement on Meta, with specific metrics and realistic targets provided for ongoing monitoring.
ToBeMe
contact us

Make marketing easier.

Send through an enquiry with as much detail about your marketing needs and a member of our team will be in touch with you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

What our clients say.

'Monale asked the right questions to help us navigate creating a clear brand. I was suprised by the impact that our new brand had on our business growth and would highly recommend the team at Monale to any scaling business.'

Oguzhan Sheriff
Director, RSG

'We have been on a rapid growth journey and for a large part of that had Monale by our side helping us develop our brand. We found Mariam and her team very perceptive and able to understand what we were trying to achieve as a business. The branding work they did for us hit all the right notes and really helped get our brand out there. It’s been a key part of our growth journey. On top of that I found the crew at Monale fun to work with, with lots of fresh energy and creativity that was a great addition to our business. I have no trouble recommending them to others.'

Sean Melbourne
Director, Source Legal

'Monale have been a key aspect in the growth and brand recognition of Vision Radiology in Victoria. Mariam and the team would take their time in listening to the task at hand and would address a solution in a timely manner. Monale is by far the most unqiue and results-driven agency we have worked with. Their strategies and ideas are different. The results from our brand awareness campaigns that Monale have been able to achieve are absolutely incredible. '

Omar Ameen
Partner, Vision Radiology

About
Growth Plans
Studio
Considerations