December 10, 2024
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Insight
Why culture is more important than you think
How much of a role does culture play in your business's marketing strategies? Chances are, it's probably not enough. When it comes to how we operate our businesses and engage our audiences, acknowledging and connecting with culture - the diverse, varied and nuanced voices that have come to shape who we are - is critical to cementing deeper connections with your customers, clients and community. Mariam Rehman shares why culture is more important than you think and how you can engage more deeply in culture to drive business growth and create unrealised opportunities.