It was 2018. And as brand enthusiasts, we noticed a shift that wasn't changing anytime soon.
The Shift
Brand trust is becoming increasingly scarce. 70% of consumers see trust as the most important factor when buying from a brand.
- PwC US 2021
The Shift Today
In a constantly changing digital world, the greatest constant is competition. 75% of brands could disappear and would be easily replaced.
- Meaningful Brands Global Report, 2021
What's Changed
Quality, value, and convenience are no longer enough. 81% of consumers need to be able to trust the brand they buy from.
- 2019 Edelman Trust Barometer Special Report
The Reality
Socially conscious brands with a clear path forward will be the ones that succeed. At Monale, we call this considered design.
Our Difference
Considered design is our MO. The Monale Method is how we achieve it.
The Monale Method
Positioning brands today by learning from past data and propelling with future trends.
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Clarify
Calculate
Create
Gain Clarity
Validated Insights
Future-proofing
We partner with leaders to identify and articulate the growth vision and right problem to solve.
Our data-driven insights minimise risk by pinpointing and validating growth stagnation points.
Combining creative opportunities with an executable action plan to accelerate business growth.
CONTACT
enquiry@monale.co
SOCIAL
enquiry@monale.co