ACIAR

Introducing Pakistan’s first pesticide-free peanut oil to grocery stores.

CLIENT

Australian Center of International Agricultural Research

SERVICE

Monale Studio

PROJECT

Packaging Design

YEar

2021

ACAIR in collaboration with regional farmers in Pakistan, produced the first of its kind cold-pressed peanut oil without pesticides. The peanut oils had varying flavours that reflected the different regional soils the peanuts were grown in. We were challenged to bring this unique story to life through packaging design.
Our research began by identifying where the peanuts were being grown. They were sourced from Chakwal, Attock and Karak. We engaged an Urdu speaking copywriter to identify an urdu typeface called ‘Nastaliq’, commonly read in the cities where the peanut oil would be sold. We created three varying concepts that expressed this individuality.
In collaboration with ACIAR project leaders, the following packaging design was finalised. It emphasised on flavour differentiation by placing attention on the villages where the peanuts were harvested from.
ACIAR
contact us

Make marketing easier.

Send through an enquiry with as much detail about your marketing needs and a member of our team will be in touch with you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

What our clients say.

'Monale asked the right questions to help us navigate creating a clear brand. I was suprised by the impact that our new brand had on our business growth and would highly recommend the team at Monale to any scaling business.'

Oguzhan Sheriff
Director, RSG

'We have been on a rapid growth journey and for a large part of that had Monale by our side helping us develop our brand. We found Mariam and her team very perceptive and able to understand what we were trying to achieve as a business. The branding work they did for us hit all the right notes and really helped get our brand out there. It’s been a key part of our growth journey. On top of that I found the crew at Monale fun to work with, with lots of fresh energy and creativity that was a great addition to our business. I have no trouble recommending them to others.'

Sean Melbourne
Director, Source Legal

'Monale have been a key aspect in the growth and brand recognition of Vision Radiology in Victoria. Mariam and the team would take their time in listening to the task at hand and would address a solution in a timely manner. Monale is by far the most unqiue and results-driven agency we have worked with. Their strategies and ideas are different. The results from our brand awareness campaigns that Monale have been able to achieve are absolutely incredible. '

Omar Ameen
Partner, Vision Radiology

About
Growth Plans
Studio
Considerations