Introducing Pakistan’s first pesticide-free peanut oil to grocery stores.


Australian Center of International Agricultural Research


Monale Studio


Packaging Design



ACAIR in collaboration with regional farmers in Pakistan, produced the first of its kind cold-pressed peanut oil without pesticides. The peanut oils had varying flavours that reflected the different regional soils the peanuts were grown in. We were challenged to bring this unique story to life through packaging design.
Our research began by identifying where the peanuts were being grown. They were sourced from Chakwal, Attock and Karak. We engaged an Urdu speaking copywriter to identify an urdu typeface called ‘Nastaliq’, commonly read in the cities where the peanut oil would be sold. We created three varying concepts that expressed this individuality.
In collaboration with ACIAR project leaders, the following packaging design was finalised. It emphasised on flavour differentiation by placing attention on the villages where the peanuts were harvested from.
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